Competition Strategy Research Of A Company Car Audio Business

In21st century, it is the first time that the vehicle holding in China have surpassed that in America, the automobile accessory industry has been growing fast. Foreign companies want to share this market but find it is not easy for it is such fiercely competitive. As information technology developing people have raised their consciousness of security and convenience. They are able to realize the products are good or not. In such an environment A company, as a car audio manufacturing company, has to realize its strength and weakness, opportunities and threats for making its business development strategy and market expansion.According to the former famous theories and enterprise environment I use PEST analysis method to analyze domestic politics, economy, society and technological condition. On the other hand, as a foreign company, A company has been found can take advantage of governemnt favorable policies, human resources etc. to develop itself. This paper has used Potter five competitive forces model to analyze threat of potential competitor, the bargaining power of buyers, the bargaining power of suppliers, the threat of industry competitors, the replacement of car audio industy. Combining A company internal environment and external environment, combining A company’s stratgy positioning "customer orientation, all for customers" this paper uses SWOT analysis methods to work out marketing and product strategies:to enhance market share, to raise brand influence, to enhance product profit and so on. Finally, to secure effective achivement of strategies target, human resources structure strategy, organization structure strategy, enterprise culture strategy, information construction strategy are supplemented for its enforcement.