ZC Construction Engineering Group Financial Strategy Research

Construction industry as the main one of pillar industries of national economy in China,began in 2000 with the booming development of real estate industry,the rapid development of industry scale and output value increased year by year.Also accompanied by a slowdown in the world economy at the same time,domestic economy also appeared many problems,such as unbalanced economic development,on the whole appear not rich first failure,etc.The development of the construction industry has also had a lot of problems,such as in the past two years because of the excessive growth of real estate,construction industry has also been a lot of insufficient place,such as industry laws and regulations is not perfect,project layer upon layer of the subcontract,and project tendering is not standard,internal public bidding is just go to determine,causing a lot of good companies can only stay in business.In addition,the weak part of the construction enterprise management system,lack of strategic vision,and excessive competition leads to profit under many construction enterprise to be eliminated,in addition to this,some companies don't know the use of capital market instruments,these enterprises lack of funds,the financing cost is high,the company develops slowly,etc.In addition to the crisis,of course,also have a very good opportunity,for example,in 2015 countries to determine the area along the plan and new domestic approval of national new area,provides a good opportunity for the construction enterprises.Under this background,the establishment of enterprise financial strategy is particularly important,good financial strategy make the enterprise took the lead in the industry transformation and upgrading to complete transformation,make enterprise according to the mechanism of strategic management of the scientific and reasonable management and planning enterprise investment,financing and operations,not only make the enterprise rapid development,it has reference significance to the management of the industry.This article first from the analysis of relevant information about financial strategy at home and abroad literature research,this paper listed experts ideas about financial strategy and research results at home and abroad,and introduced the theory of financial strategy development and the relevant theories and concepts,and simply expounds the generator of financial strategy.Then with ZC construction group as an example,briefly analyzes the present problems of the ZC construction group,and then from the macroscopic economic analysis and PEST and five model analysis of construction industry,using the SWOT analysis tools and methods,such as ZC construction group internal environment for the comprehensive analysis,reveals the root cause of the problem,at the same time points out the necessity of ZC construction group introduced financial strategy.Then with the development of strategic thinking to find suitable for group long-term and overall financial strategy,from the financing strategy and investment strategy operation cost strategy three aspects to planning group financial strategy,strategic vision form has the guidance of financial strategy system,finally,this article on the concrete implementation of financial strategy and security system,provides some Suggestions for ZC construction group,form a strategic and operational system of financial strategy.