The Study On Optimization Of AG Company Limited's Financial Strategy In Mature Period

Nowadays,the global economy is still in the depth adjustment after the international financial crisis,the enterprise that lack strategic consciousness is like a ship that without rudder,and it's unable to control the complex situation and competitive environment.Finance is a important component of enterprise management practice,and financial strategy management is the effective way for the modern enterprise to optimize the allocation of resources and ensure the value appreciation.It is nearly impossible for financial strategy to convert operation disaster to successful operation,but it can enhance the long-lasting possibility for enterprises.Therefore,how to implement the correct financial strategy in the fierce commercial warfare,and obtain a competitive advantage is a important issue that almost all enterprises will face.Nowadays,the iron&steel industry of China is facing a variety of practical problems,such as the severe overcapacity,the sharpening contradictions between the supply and demand,the steel price dropping,the financing difficulty,and the implementation of environmental pressure caused by the new environment protection.As a large iron and steel enterprises in China,AG co.,LTD 's financial strategy implementation process has a lot of problems,such as short term debt repayment pressure,lack of diversification of investment and low return on investment,dividend distribution policy is single and given priority to with cash allocation.So it's necessary to adjust and perfect the AG's financial strategy in order to adapt to the China's New Normal,foster strengths and circumvent weaknesses,and overcome the difficulties of the "cold winter" of steel industry.By combining theory with practice,first of all,the article discussed the research status of enterprise life cycle and financial strategy at home and abroad,cited the definition,characteristics and classification of financial strategy,then analyzed the features of enterprise life cycle stages and financial strategy from the perspective of enterprise life cycle,expounded the enterprise financing strategy,investment strategy,and strategy of dividend distribution that should be adopted in Mature enterprise.Secondly,by combining the theory of life cycle,the article defined AG joint-stock company's stage of life cycle.Based on the above theory and according to the analysis of company's interior&exterior environment,the study optimized the AG joint-stock company's current financial strategy.In terms of financing strategy,it should optimize the financing structure,increase proportion of long-term financing,and broaden the financing channels,attempts to asset securitization financing way.In terms of investment strategy,it should strengthen the investment project feasibility study in order to reduce the risk of investment diversification,increase investment in research and development of technology and innovation in order to enhance product added value.In terms of dividend distribution strategy,it can use low policy dividend adds the extra dividend policy and stock dividend.At last,the article put forward safeguard measures of financial strategy implementation.In order to succeed in furious market competition,this paper hopes to help AG co.LTD.optimize the financial strategy,reasonably judging the financial risk and operation risk,comprehensive control of the capital operation.At the same time,it also hopes to enrich the content of the financial strategy theory through the study of individual case.