Research On The Short Video Marketing Value From The Perspective Of Industrial Chain

With the rapid development of the short video industry,content marketing has become the latest trend in the short video’s field.Content marketing can not exist and develop independently,in order to maximize the maximum value of the content marketing,it must rely on the short video’s entire industry chain.In this paper,according to the current short video form on the social network,including the web celebrity’s short video,the vertical short video from the new media,platform-level short video three categories.The author tries to analyze the fundamental causes of the development about short video industry from the macro to the micro,there are two reasons which can affect it,including external environment and content characteristics.The author combines typical cases which appear constantly in the field of the short video industry to show the status of development.It will also pave below to analyze the content of the short video marketing industry chain.In this paper,through the analysis of short video content marketing industry chain in each link of the key elements and composition,the author summed up the basic principles and rules that short video content marketing must follow in three links.It contains the bearing mechanism,content production,and distribution channels,To provide the benign development of short video industry to certain reference for the record.This paper hopes to provide a reference for the current short video industry.On this basis,the author further analyzed the short video content marketing value,The short video possess enough development potential,the way of shaping the brand and profiting is also complicated.No matter on the level of brand value,commercial value,or the deep persuasion value,the added value outside of the content.Therefore,the short video industry is facing various challenges,after the objective analysis of it,the author made a vision to the current short video content marketing,there are opportunities and challenges on the way,its future still have a long way to go.