Research On Content Marketing Of Video-sharing Websites In China

Marshall McLuhan pointed out that The Medium is the Message. Every time a breakthrough in technology as long as the change of media form, will profoundly affect the way of life that people feel and cognize. With the development of Internet video technology, video website achieves a rapid development and changes the habits of people's lives around the world.2006 is the first year of an era that China's Internet video begin to develop.After four years, the rapid growth of video sharing sites attract industry and internet users attention in particular. However, behind this glory hides some serious and urgent issue, in which content is the most prominent and critical one.With the arrival of the "Content is king" era, content is the core of development for video websites.This paper emphasizes on the content of domestic video-sharing websites which have higher Clicks Ratio, makes a in-depth analysis and research on the content marketing. First of all, this article outlines the industry pattern of current china video-sharing sites,and study the content's definition,the content's source and three of the domestic content's development modes,and analyse the characteristics of the content model.