Short Video Marketing Strategy Research For D Dairy Brand

In the era of Internet of everything,social media has changed the brand communication channels and methods by virtue of its powerful social and convenient attributes.The frequency of using mobile terminals has gradually increased,brand communication media has changed from text to pictures,from sound to images,and user behavior habits have changed,and with the traffic dividend,the short video industry has become a traffic gathering place,leaving a colorful stroke on the stage of communication media.Today’s brands,only by riding on the wind of short video,to master the user "mind",through short video marketing to achieve brand communication and product marketing promotion.In this paper,with the help of short video marketing strategy research of Dairy brand,we systematically sort out the historical process of short video development in China and abroad,the relevant models of short video marketing,the evolution of short video marketing,and the advantages of short video marketing,and conduct in-depth research and analysis on the current situation of short video marketing of Dairy brand and the target group of post-00 s.For the current situation and actual problems of Dairy brand short video marketing development,platform case study,questionnaire survey analysis,and the use of AISAS model as the basis of this paper,the Dairy brand short video strategy optimization,give reasonable suggestions and implementation plan,with the integrity of short video,entertainment and hotness to stimulate consumers’ desire to buy,in order to make this paper research can be effectively landed.In order to make the research of this paper can be effectively implemented,in addition to completing the research of strategy and content creation,safeguards and rationalization suggestions are added,in terms of marketing layout,platform recommendation mechanism,and operation index,etc.It is also suggested to improve internal and external short video production teams,arrange funds reasonably,as well as strengthen the study of national laws and regulations,etc.In view of the characteristics of the post-00 consumer group,based on the 5I communication law of short video,we suggest rationalization of short video content creation and corresponding security measures to improve the quality of Dairy brand short video on the existing basis,increase marketing methods,combine product marketing and short video ideas to form a two-way interaction,integrate product promotion information with short video content of high quality,to attract users’ attention,accelerate The short video can be used to attract the attention of users,accelerate the spread of short videos,stimulate the purchase intention of potential consumers,and finally achieve the substantive purpose of marketing.The research in this paper can provide decision guidance for the development of Dairy brand short video marketing,and provide some reference for building a sustainable future pattern of dairy brand short video development.