The Brand Strategy Research Of Security Enterprises

The Chinese government pays more attention to the safe construction currently."The 13 th Five-Year Plan" insists to plan the peace construction in the overall arrangements for the cause of socialism with Chinese characteristics.Set up the idea of great peace,expand the content constantly,perfect the mechanism and carry out peace construction in depth.It has predicted that the security production of China will reach 500 billion Yuan in 2016.China has become the world's second largest security market after the United States.The security enterprises need to find their ways to success and avoid the price war of vicious competition.Throughout the top notch of the international security industry,owning a strong brand in target market is their same success feature.It is that this strong brand can support their business activities,which is one of the common characteristics throughout the successes of big shots.Therefore,the implementation of brand strategy has been the only way of security enterprises to survive and develop.The research method of this paper is to combine theory with demonstration.First,it describes the theoretical basis of brand strategy and its development in China.Then,there is a study of the DH Company's ideas and management system in brand strategy.Summarize the DH Company's advantages and experiences of creating a strong brand.On the other hand,analyze its weaknesses and suggestions for learning.Under the market economy of socialism with Chinese characteristics,DH Company has fully competed and developed as a private enterprise.Its brand strategy is very representative in the entire security industry.Finally,it has the summary and outlook for the brand strategy from point to area.Hope that this paper will be meaningful to the security enterprises on the implementation of brand strategy.