The Research On The Relationship Among Perceived Corporate Social Responsibility, Affective Commitment And Organizational Citizenship Behavior

The excessive pursuit of economy makes the contradiction between enterprises and society increasingly prominent,resulting in a series of major social problems,such as resource exhaustion, environmental degradation and labor-capital contradiction. These problems have aroused the attention of insightful people from various circles of society,who have called on enterprises to actively fulfill their social responsibilities. After years of development, Chinese enterprises are increasingly taking on social responsibilities, the contradiction between enterprises and society has been alleviated to some extent. At this stage, the corporate social responsibility index of Chinese enterpriseskeeps continuously increasing, but the growth rate slowing downand on a declining curve.The corporate social responsibility awareness of Chinese enterpriseshas improved,but the overall development still in its infancy. Corporate social responsibility has a positive effect on the enterprise itself and the national society, both the responsibility awareness and performance of Chinese enterprises should be further improved. The academic circles pay much attention to the topic of corporate social responsibility, and have done quite a lot of research. With the rise of stakeholder theory, scholars have turned their attention from the influence of corporate social responsibility on financial performance to the influence on stakeholder groups such as community, government, consumers and employees. As an important stakeholder of the enterprise, the influence of corporate social responsibility on employees has been paid increasing attention by scholars. Some scholars point out that corporate social responsibility can improve the organizational citizenship behavior of employees, but the results are not uniform, and the mediating mechanism has not been fully explored.This paper reviews the literature on corporate social responsibility, affective commitment and organizational citizenship behavior, and raveling out the concept development, dimension measurement and relationship between the three variables.Through theoretical analysis, it is found the theoretical feasibility ofaffective commitment as the mediating mechanism of perceived corporate social responsibility and organizational citizenship behavior, proposing theoretical hypothesis and model. This study used the foreign maturity scales to measure variables, through the network to collect 344 effective questionnaires form all levels employees of enterprises and institution inseveral big Chinese city, and using the SPSS21.0 statistical software to do empirical study. It is found that affective commitment plays a partial mediating role in the influence of corporate social responsibility perception on organizational citizenship behavior. That is, the employees'perception of corporate social responsibility to the various stakeholderscan enhance the employee's affective commitment to the organization, which has positive effect on organizational citizenship behavior both to organization and to individual.The results of this study not only find the internal driving force for the enterprises to fulfill the corporate social responsibilities, but also find a new way for the enterprises to improve commitment and citizenship behavior of the employees. Based on the conclusion obtained in this paper, the management inspirations as follows: (1)enterprise who want to strengthen the emotional connection between employees and itself and to promote positive behavior of employees must carry on the corporate social responsibility not only to employees but also to other stakeholders such as community, government and consumers. (2) enterprises to actively fulfill their social responsibility at the same time,should also pay attention to their own corporate social responsibility performance publicity and communication, so that employees can correct understanding of corporate social responsibility, timely understanding of their employers'corporate social responsibility performance, and have a positive perception of it.At the end of this paper, the limitations and future research directions are pointed out.