Study On The Problem Of The E-Commerce Training On Farmers In Xinyang City

With the development and popularization of Internet information technology, the scale of rural e-commerce market is expanding rapidly. Due to the rapid development of e-commerce, farmers' entrepreneurship and employment opportunities have greatly improved, rural electric business for the government's precision poverty alleviation policy provides an effective means. All regions actively carry out training activities for the development of rural electricity providers to provide talent support. Strengthening the training of farmers' electricity business is the key to solve the employment of rural poor people and promote farmers to return home. At present, the urgent needs of rural electrician businessmen and the contradiction between the lack of technical quality of peasant electrician businessmen have given us a serious problem to speed up the training of farmers' electricity business. However, there are few studies on the training of farmers'electrician, and how to promote the training of farmers' electrician business in Xinyang City is still to be studied. This paper analyzes the current situation of farmers 'electrician training in Xinyang City from the aspects of supply and demand, and analyzes the existing problems in the training of Xinyang farmers' farmers from three aspects:government, training institutions and peasants, and made suggestions for further training of farmers in Xinyang City.Xinyang City to speed up the training of farmer electricity business, is the endogenous needs of farmers and economic and social development and other exogenous needs to decide. According to the questionnaire survey of farmers who participated in rural electrician training in Xinyang City, the potential demand of farmers for electrician training is very large. But its potential demand in the process of transformation into the purchasing power of real education policy resources, training systems, personal economic conditions and many other factors, as well as a serious shortage of effective demand. Training supply, the government training is the main body, business and training institutions, and so little or even do not want to participate in them. The effective supply of electricity business training and the huge demand of farmers do not match, resulting in farmer electricity business training supply and demand imbalance. Farmers' electricity business training is a quasi-public product, and the positive externalities of such products determine that it can not reach the best level required by society by market supply.Therefore, the government should bear greater responsibility for the training of farmers in electricity, through policy innovation, mechanism conversion, etc. for the multi-party participation in the effective provision of farmer training to create a good environment.To this end, this article from the strengthening of farmers' electric business training propaganda, the establishment of government-led multi-channel financing mechanism,establish and improve the farmer electricity business training and supervision mechanism,improve the rural electrician supporting services construction, training institutions to develop training courses,Improve the use of Internet skills farmers,train business leaders and other aspects of the proposed suggestions.