Research And Practice Of Supply Chain Management In A E-commerce Enterprise

As the Internet technology continuously develop, the consumption habits of the general population has been gradually affected, thustransforming the market structure of the industry. In the new environment, e-commerce companies are facing enormous opportunities and also have achieved rapid growth of enterprise output. After the thriving period, e-commerce companies are facing new problems. The fierce competition in the market has made the competition between enterprises rise to the level of enterprise supply chain, including suppliers, enterprises, downstream enterprises, terminal customers and problems of other aspects. Therefore, enterprises need to deal with some issues including the relationship with suppliers and their own,customer, warehouse management optimization, demand forecasting and so on, in which case the interest of enterprises is also directly linked with the overall interest of the supply chain.This paper analyzes a small-medium sized company based on the supply chain and relevant management theoriesas well asits development process, finding thatsome problems may occur in this company’s supply chain management. Through using the professional knowledge of the supply chain, this papar puts forward the detailed solution based on each issue.Chapter one, introduction. Firstly, it explains the background and significance of the topic, and then describes the domestic and international status of supply chain management.Then, it summarizes the research content and paper organization;Chapter two, supply chain management status and problems of Company A. It analyzes in details the problems of furniture company A, including supplier selection and evaluation system problems, inventory, sales forecast and so on, and puts forward the design goal and overall scheme;Chapter three, the comprehensive evaluation criteria of supplier selection in lack and lack of evaluation system of suppliers are studied, combined with the actual situation of e-commerce enterprises, the establishment of a comprehensive evaluation of supplier selection system, provides a solution for optimal selection of suppliers;Chapter four, single on the market demand, unscientific methods were discussed,combined with the actual situation of e-commerce enterprises, combining market policy, market environment and media factors, a new adaptive model, makes the results more reasonable and practical prediction;Chapter five, the resulting inventory problem in supply chain procurement process,production process and sales process are studied, in order to optimize the inventory management scheme of e-commerce enterprises, and provides specific measures from the perspective of customer management, supplier management, and enhance the capacity of enterprise internal supply chain coordination suggestions;Chapter six, summary and prospect. Summarizing the whole paper and looking to the future development.