The Rural Tourism Development Strategy Research Of Xiangyang

In recent years, the CPC Central Committee has gradually attached importance to the development of rural areas, proposed to actively develop the cultural, tourism,community services and other needs of large potential industries. Xiangyang based on the unique natural scenery and traditional cultural advantages, vigorously implement the tourism city, strong city strategy, accelerate the cultivation of tourism-led industries, the tourism industry has been an unprecedented rapid development, tourism industry scale,economic operation quality greatly improved year by year, development potential Has become an important support force for regional economic development. At the same time,Xiangyang has good development potential because of natural beauty, rural life and cultural form is typical and rich rural tourism resources. This paper analyzes the current situation of rural tourism development in Xiangyang by using SWOT analysis method,and discusses the development level of rural tourism in Xiangyang by using principal component analysis and comparative analysis. Finally, combining with the data analysis,this paper puts forward the concept of rural tourism development in Xiangyang Strategy,and strive to Rural tourism development of Xiangyang have a more comprehensive exploration and analysis. The main conclusions are:Rural tourism development of Xiangyang includes the following four aspects:The competitive advantage is rich in rural tourism resources and internal and external transport facilities; competitive disadvantage is the infrastructure to be improved, the depth of resource development is not enough and planning lag; competition opportunities is the rise of rural tourism boom and policy The threat of competition is the threat of rural tourism to the traditional agricultural economy and the threat of homogenization of rural tourism product convergence and mode of operation.Rural tourism development of Xiangyang has a large imbalance, Xiangyang county rural tourism development level there is a big difference, from high to low counties are Gucheng, Zaoyang, Nanzhang, Laohekou, Fancheng, Xiangcheng, Baokang, YiCheng,Xiangzhou.Through the analysis, the paper puts forward the concept of rural tourism development in Xiangyang: adhere to the principle of "less", "slow" and "low", adhere to the government-led, agricultural and tourism cooperation, stock cooperation, company ?farmers four development models. Adhere to the project demonstration, supporting the construction, financial security, team building, organizational assessment of the development steps. Combined with Rural tourism development of Xiangyang, the construction of rural tourism industry system, strengthen regional tourism cooperation,strengthen the new media propaganda, improve infrastructure construction, build a policy support system, strengthen personnel training, strengthen ecological conservation.