Research On The Development Of Rural E-commerce In Xiangyang,Hubei Province

Traditional agricultural products trade mainly in the wholesale market and market,and the agricultural products must pass through the dealers to reach the consumers.The development of e-commerce in rural areas contributes to the information flow of agricultural products and promotes the trade of agricultural products.The development of electronic commerce in rural areas to promote rural economic transformation,increase rural employment and realize the countryside from a single "agricultural production site to buy-food sites focus-large buy-out" shift out of this mode,the decrease of the intermediate links to improve agricultural product price increase farmers' income.Under the background of contemporary Internet how to make the Internet and production and sales of agricultural products in combination with each other,make the new Internet technology in agricultural production in the life to use,realize information sharing,online trading,order agriculture has become the important topic.The development of e-commerce in the countryside can improve the living standards of farmers,improve the rural environment,promote the development of local economy,at the same time,the development of rural e-commerce is the party and the state in the construction of social development put forward new measures,is also the trend of The Times.At present,the regionalization of agricultural production,specialization,informationization level is low,transportation,packaging,storage transport,cold chain technology has not yet developed,produce electricity Mosaic,cooperatives,lack of large electrical business dealers.Based on rural electronic commerce development of xiangyang city in hubei province as an example,from the basic economic situation and xiangyang city in hubei xiangyang rural development situation,combine the xiangyang city in hubei province rural economy,sums up the characteristics of xiangyang city rural e-commerce development.By comparing the xiangyang city rural economic development and the combination of xiangyang city the main mode of rural electricity,analysis the xiangyang city rural problems existing in the development of e-commerce,and gives reasonable Suggestions.In this paper,from the structure consists of eight parts,the first part is introduction,mainly introduces the selection of xiangyang city in hubei rural electronic commerce development of the cause of the subject,as well as the research significance,and introduced the research methods.The second part is about the rural electronic commerce domestic and foreign research into the analysis.The third part elaborates the related concept theory.The fourth part mainly introduces the basic situation of xiangyang,including the overall economic level of xiangyang city and the development situation of the countryside.The fifth chapter introduces the basic situation of rural e-commerce in xiangyang,hubei province.The sixth part analyzes the problems encountered in the development of rural e-commerce in xiangyang.The seventh part analyzes the development of rural electronic commerce both at home and abroad.The eighth part,through the above research,is suitable for the development of rural e-commerce in xiangyang city and proposes the auxiliary measures.