Research On The Development Strategy Of Rural Tourism In L Town

The strategy of "Rural Revitalization" put forward in the 19 th National Congress of the Communist Party of China has opened a new chapter of the overall revitalization of rural areas in the new era.With the development of With the improvement of residents' income level and the change of their life style,rural tourism has gradually developed into a trend,rural tourism has gradually developed into a trend.As an important way of rural development,rural tourism plays an active role in promoting the adjustment of rural industrial structure and improving the human settlement environment,and it also injects new vitality into the economic development of rural areas.And gradually formed a rural tourism as a link to achieve rural revitalization as the goal of a new model of rural development.However,this strategic model of tourism development is still in the exploration stage,and there are still many problems in the specific implementation process,which need to be adjusted and improved.Make rural tourism strategy realize sustainable development,and play a greater role in the implementation of Rural Revitalization Strategy.This paper takes L town as the research object,using the theory of development strategy,analyzes the current development of rural tourism in L town.First of all,based on the research on rural tourism at home and abroad and the development of rural tourism around the country as the starting point,this paper analyzes the current situation,existing problems and reasons of rural tourism development in L town through literature,field investigation and questionnaire survey.Secondly,PEST analysis,five force model analysis and SWOT analysis are used to study the internal and external environment from the macro and micro perspectives,and at the same time,comprehensive analysis is made from the advantages,disadvantages,opportunities,threats and other aspects.Thirdly,from the aspect of strategic choice,formulate the strategic objectives of rural tourism development in L town.Finally,according to the actual situation of L town,the development strategy of L town's rural tourism is formulated,and the corresponding safeguard measures are put forward,which can not only promote the development of L Town,but also have certain reference value for other local villages.