Research On Tourism Strategy Of Non-optimal Tourism Resource Area

Since 1986,the state council made the development of tourism be incorporated into plans for national economic and social development for the first time.Today after 30 years’ development,our country’s tourism industry has taken place great changes.The current our country economy enters the new normal,economic growth is the slowdown in all walks of life.But the tourism industry has been rapid development,become the new normal pull the backbone of national economy growth.State and local governments have introduced a series of preferential policies to promote the development of tourism.In the past the 12 th session of the National People’s Congress the fifth meeting,make "develop the global tourism" as one of the important tasks in 2017.In the face of this huge tourism consumption market in China,the development of tourism has shifted from the region of high grade tourism resources to the non-optimal areas of tourism resources with high quality.Generally speaking,the non-optimal areas of tourism resources are universal,and the development of tourism resources is an inevitable trend.Then,in the era of mass tourism,non-optimal tourism areas,is congenitally deficient disadvantage,how should the talent shows itself in the tourism market? Generally speaking,the non-optimal areas of tourism resources are universal,and the development of tourism resources is an inevitable trend.The research of this paper is put forward under such a background.This paper summarizes the domestic and foreign scholars through the full research on the tourism resources of non-optimal area of research results,the tourism resources of the analysis of non-definition,characteristics and conditions to determine the optimal area,summed up the development strategy of non-optimal area current tourism resources.At the same time,this paper combines the actual situation of Sichuan city in Dazhou province to study the development strategy of non-optimal tourism resources.At the first of Dazhou location and environmental conditions are analyzed,at the same time,Dazhou city’s tourism resources to sort out,put forward the relative disadvantages of tourism resources and tourism resources in the level of quality and comparative advantage.Based on the development trend of the current market,this paper puts forward the strategic conception and corresponding measures for the development of leisure tourism in Dazhou.The research of this paper not only enriches the theoretical research system of non-optimal tourism resources,but also has some practical guiding significance for the development of non-optimal tourism resources in China.