The Research On The Marketing Strategy Of POS In Longjiang Bank

Longjiang bank,as a new commercial bank in Heilongjiang Province,is facing a complex and volatile financial market, and the competition of other commercial banks is an opportunity and a challenge. Therefore, this article is based on the current situation and the future development of Longjiang Bank POS to receive a single marketing strategy,the corresponding research on the future of POS to receive a single business product sales, brand effect and market share of the gradual expansion of a certain positive significance.First of all, this article introduces the POS marketing situation of Longjiang bank,analyzes the problems of POS in the current marketing process, such as the development of the lack of marketing plan, channel development, the unbalanced status of the development of the POS business, the improvement of the POS products. Secondly, through the analysis of the macro environment, such as policy environment, economic environment, technology environment, and the Population and cultural environment, it is to select the target market for the enterprises to develop the POS to establish the market position of the POS collection.Thirdly, the paper puts forward the marketing combination strategy of POS receiving single business marketing in Longjiang bank, and the construction and improvement of the relevant strategies from four aspects: product, price, channel and promotion. Finally, in order to improve the overall quality of paying attention to the POS collection business, marketing staff and service staff, marketing capital resources, foster a good corporate culture, strengthen the POS to receive a business risk management, thus ensuring the smooth implementation of the Longjiang bank POS received a single business marketing strategy.