Study On The Marketing Strategy Of JPH Sugar Limited Company

China is one of the largest sugar producer in the world, in recent years, with the change of people's spending habits and improve the level of consumption, China also show great potential in sugar consumption market. However, because of beet sugar concentration of main production areas in the north, raw material supply co., LTD., abnormal climate change, poor transportation cost of output increase, undoubtedly bring sugar companies operating difficulties. At the same time, the national policy changes, sugar sugar reserves for the improvement of import dependency, industry competition environment of complex factors such as closely intertwined, therefore, change the old thinking, actively expand sugar marketing strategy of new ideas, become before each sugar people the most important problem. And these sugar co.,LTD. How in the fierce competition,grim circumstances turn things around, also become the research direction of the enterprise.This article, from the status of the marketing of these sugar industry co., LTD., find the problems existing in the marketing strategy of enterprise, using PEST analysis, porter five analysis and the SWOT matrix analysis model of JPH sugar industry co., LTD., macro environment and industry environment, as well as the enterprise's own strengths and weaknesses, in the face of opportunities and challenges of, make enterprise marketing strategy and safeguard measures. This article introduce the brand marketing strategy,different pricing strategy, the network marketing strategy and related theory knowledge, combined with actual marketing present situation,put forward reasonable proposals and make enterprise marketing strategy in the future. At the same time, this article through to these sugar industry co., LTD.,stakeholders and marketing team two aspects of research,so as to establish these safeguards of sugar industry co., LTD marketing strategy.