The Sugar Marketing Analysis Of China And ESC Marketing Strategy Research

Marketing is one of the most important subjects in management of modern enterprises. The appropriate market marketing can give the enterprise the development to increase the considerable power. China joined WTO to have huge and the profound influence to the Chinese sugar market. We must positively grasp facing the opportunity, facing challenges we to want to be positive should be right.This article in view of the Eastern sugar industry actual situation, from obtains to the world sugar industry market analysis, earnestly analyzed has mainly produced the sugar country's the domestic and foreign trades and the regulative pattern, then has carried on the analysis according to the Chinese sugar product characteristic and the industrial characteristic to the Chinese sugar market basic situation. To affected our country sugar industry market the factor to carry on the discussion. Carried on in this foundation to our country sugar market subdivided, has carried on the preliminary analysis to our country sugar expense behavior, has studied our country sugar industry enterprise's goal market choice. In view of the Eastern sugar industry actual situation, has conducted the earnest research to the Eastern sugar industry goal market choice and the market localization. Gradually thoroughly has analyzed the Eastern sugar industry in the product, the price, the promotion and the channel aspect characteristic, unified the Eastern sugar industry the actual situation to propose had the Eastern sugar industry characteristic the marketing combination strategy. The paper finally has carried on the discussion to this marketing strategy implementation and the control. To affected our country sugar industry market the factor to carry on the discussion.This article innovation spot had two 1st, has conducted the marketing research to our country sugar industry market, has carried on the forecast analysis with the dual return linear analysis to China's sugar price. 2nd, this article proposed to the Eastern sugar industry the realistic marketing combination strategy, simultaneously also proposed to this combination strategy implementation strengthens the control the effective action.