Based On B2C Platform Analysis Of The Network Women’s Brand Marketing Strategy

Global economic development has entered the era of e-commerce information, and alsoaccelerated the transformation of the global economy. Especially after the economic crisis,China’s B2C e-commerce to flourish, not only spawned a network of influential women brandis more important is the clothing brand of these networks using network marketing to growingtheir own brands and consumers more closely and quietly through the marketing strategy tochange people’s shopping habits. However, with the rapid development of B2C e-commerce,also face a number of thorny issues. For example: against phishing sites and other illegalmeans, so that consumers very concerned about the online shopping environment, networkBrand Features, clothing information has been exaggerated, the consumer brand loyalty is low,the high turnover rate. Clothing brand for the newly developed network, network marketing,in order to enhance the core competitiveness of the brand, increase brand value, you need tofind their brand marketing strategy. Therefore, the subject of study for women’s brands B2Cplatform network marketing strategy is very timely and necessary.Topics from China’s B2C e-commerce platform to the rapid development of network ofwomen’s brands, especially for the network Women on behalf of the brand dream Bazaarempirical research, combined with personal interviews, and then the clothing brand of thenetwork marketing strategy development proposals. The main subject of the research :First, women’s brands on the Development of Chinese B2C e-commerce and net-workin the network marketing environment internal and external analysis.Secondly, the network clothing brand marketing in network marketing characteristicsdescribed, with examples of focused strategy and fast fashion strategy SWOT case analysis.Thrid, the characteristics and content of today’s major brand marketing strategy on thebasis of comparative analysis, summarized the four dimensions that may affect consumers’online buying behavior, and proposed this study assumptions and theoretical modelframework, then the dream Bazaar brand market survey of empirical research, using statisticalanalysis software SPSSl9.0 and Excel on the one hand and objective data for factor analysis,descriptive analysis and frequency analysis to verify the assumptions of the model. Anotherperfect combination of personal interviews conducted empirical research, and finally get thefive aspects of the logistics security and reliability, "product requirements", "shoppingtransaction convenience", "branding the timeliness and multi-channel interaction that affectthe most important factor in consumers’ shopping.Finally, based on the empirical results, and explore the clothing brand of the network inthe future marketing strategy development, proposed marketing methods and developmentproposals.Women’s brands on the network through comprehensive research and analysis system onthe network women’s brand in the current B2C platform marketing strategy, not only in theoretical research on network marketing strategy, a certain supplement, more clothing brandof the future network fast and steady development of practical value...