Research On The Core Competence Of China Merchants Bank's Retail Business

Banking in the tide of economic development in the 21st century,great changes have taken place with the bank of the traditional wholesale business development to a limit,the bank also met the bottleneck of development.In such an industry background,the bank retail business is becoming the new growth point of the banking industry.At present,the international large-scale multinational retail business of commercial Banks scale and profit contribution has exceeded 40%the size of the overall business,retail business to adapt to the market trend of personalized and diversified financial services group,also has a larger development space in the future.In the domestic banking sector,with the continuous development of domestic economy and financial markets,the competitiveness of commercial Banks has been improved,especially after joining the WTO,foreign commercial bank's competition to domestic commercial Banks to realize the importance of the retail business.In addition,the rapid rise of the Internet financial,a large number of deposits substitutes emerge and sought after by the customer,a large number of individual capital to accelerate the shunt to the Internet and other financial institutions.China merchants bank is developing retail business in one of the earliest bank,long before the WTO opened a retail business in 1995,now has become the one of the leading Banks in the field of domestic retail business.With China merchants bank as the research object in this article,from the perspective of customer satisfaction,combined with relevant literature research results and the core competence evaluation system of the retail business of commercial bank core competence evaluation system,and designed the questionnaire investigation,makes an empirical analysis of survey data found that China merchants bank in the retail business channel,the type of retail business,retail business service quality and business risk management level of the four aspects does exist very strong core competitiveness,and according to the result of empirical analysis gives the Suggestions to promote the development of China merchants bank retail business,as China merchants bank to consolidate its leading position to provide the reference in the field of retail business,also for other commercial Banks to develop retail business provides guidance.