China Merchants Bank Shenyang Branch Retail Business Marketing Strategy And Research

With the development of the financial globalization and the rapid development of e-commerce, foreign banks access, national commercial banks have reorganized and listed, the banking competition has entered the white-hot. Who can grasp the customers, manage and develop the customers effectively, he will aim the advantages of competition in the market .So the banking business has become a marketing strategy of commercial banks in the highly competitive environment of the key to victory.This paper analyzes the current development situation and influencing factors of the retail banking business of commercial banks. It introduces the development of the historical background and evolution trend of the international banking and retail business, and China's commercial banks and retail business as well as the development of key performance factors. Through the analyzes of China Merchants Bank Shenyang Branch of the retail banking business'environment analysis. Finding the Shenyang Branch of China Merchants Bank retail banking business development opportunities and threats,strengths and weaknesses.On the basis of the final analysis we get the marketing development strategy of the Shenyang Branch of China Merchants Bank. From the overall development, customer,cost,convenience and communication , we find a development path suited to ourselves. Finally we formed a lasting competitive edge in retail banking business, at the same time, making the retail banking business to be China Merchants Bank's core competitiveness.