| At present, in the context of world economic integration wave, China actively seek the transformation of economic development, China’s banking sector is facing a profound change in the retail business following the company’s business has become important areas of Banking fierce competition. Operation and management of domestic banks have been gradually transferred to the business focus on the retail business, the five state-owned commercial banks, joint-stock banks Merchants, CITIC and regional city commercial upgrading and development of the retail business will be incorporated into the overall strategic planning. Retail business how to how to innovate realistic and far-reaching significance for the sustainable development of the parallel development of the commercial banking system to enhance the competitiveness of the company, retail two business Bank.In this paper, the domestic leading position in the retail business of China Merchants Bank study, under the guidance of the theory, the actual development of the retail business around the China Merchants Bank, Shenzhen Branch, systematic analysis of the development process and the status quo of the retail business of China Merchants Bank to explore its deficiencies in development, focusing on the SWOT method model, China Merchants Bank, Shenzhen Branch of retail business development strengths, weaknesses, opportunities and threats analysis one by one, pointed out its problems, and proposed to establish adapt to the development management structure, improve marketing strategies, optimize staffing, improve business processes and a series of improvements for the Shenzhen branch of the retail business to develop innovative proposals. |
