The Development Strategy Research On BJSenFu Firm

With the acceleration of global economic integration,the increasingly fierce market competition,the market environment is more complex,the company to seek survival and development in the complex environment,the overall planning to adapt to internal and external situation,development strategy is particularly important to small and medium-sized companies in the market competition of the decline and death.It points out the company in the competitive environment in the survival and development direction,and determine the most important content and competitive advantage,so the optimization of company resources,develop strategy advantages,and thus enhance the core competitiveness of the company,the company has become one of the important ways to meet the challenges and achieve a favorable position and long-term development in the market competition in.The strategic management process is a process of enterprise operation in their own environment in business activities reflect the strategy is based on opportunities for business environment and business people dominate the theme,the theme of the enterprise strategy and the environment are closely linked,dynamic enterprise operation,strategy is the driving force of enterprise development engine is to promote the development of the enterprise.The formation of strategy can not be separated from the environment of the enterprise.The research on the development strategy of the enterprise is the research and analysis of the environment in which the enterprise is located.The process of strategic management is a comprehensive reflection of the process of business development.Strategic management process,is also a process of creative thinking."No water,normal work out measures to suit local conditions," a strategic decision,often can not rely on quantitative analysis and fixed pattern to develop,in many cases,strategic management experience,intuition,creativity and values and other factors will have an impact on the strategy.In modern times,creative thinking plays a more and more important role in decision making.Strategic management is mainly divided into three stages,strategy formulation,strategy implementation and strategic evaluation of three stages,with correlation,mutual influence between them: see Figure 1 and Figure 2 the relationship between the process of strategic management: strategic management process model.In this paper,through the establishment of relationship between the development process of strategic management and strategic management analysis model,and the establishment of enterprise development model,through the external evaluation(PEST)matrix and industry environment analysis(EFE)matrix,Potter five forces analysis model analysis method,the BJ safety test,the external opportunities and threats,internal strengths and weaknesses,to match facing the opportunities and threats,strengths and weaknesses,find out the strategic plan and strategic positioning can be taken.Use the quantitative strategic planning matrix for the choice of analysis on the development strategy,to find the next step development strategy should be adopted,firmly relying on their own development advantages and resources conditions,to make the future development strategy planning.At the same time,in order to ensure the strategic goals,put forward development strategy,from the optimization of organization structure,strengthening operation management,discusses the implementation of the strategy and support system of human resources,strengthen brand building etc..BJ Sen Fu company in the industry,occupy the commanding heights of the market use of their own advantages and resources,business share has an absolute advantage in the industry,through its influence and lead the industry forward,in addition,through the acquisition of related industries,the industry integration and optimization of resources;both in the upstream market or the upstream and downstream industry chain,BJ Sen Fu company has its own influence,through the acquisition of two industry expanded in the industrial chain relates to the field of resources,at the same time to take advantage of the market to a single resource scattered together,put the product into a single system products,the industry's products are highly integrated.BJ Sen Fu company has a lot of potential resources,resource is one of the effective protection factors for the implementation of the strategy,if the resource utilization is not very good,it is difficult to achieve the goal of development strategy.The ability to integrate resources of the company is reflected in many aspects,first to analyze the company's own resources,such as the most direct financial resources are divided into many kinds,there are real cash,there are national assets,not fixed,as well as the flow of assets,assets and so on,then the company contract,consolidation of these resources with the need to call other resources,such as human resources,organization resources,strong support to human resources and organizational resources to fund resources can be well integrated,no organization has no program,no one is not started any work,through human resources rational coordination of the company's funds to revitalize,which is the direct resource direct benefits to the company,such as investment,financing and use of funds,it is only the integration of financial resources,it is the use of human resources But also need to integrate,if the unreasonable allocation of human resources will need to integrate him,such as the human costs,make full use of human resources to create benefits,human is the production and operation of the power source,the ability of company human resources integration is the integration of the company's ability is one of the second,and technology integration of resources,create the value of technology in various fields,but how to embody the value of technology,give full play to the role of if in a certain field.Through the analysis of the development after years of BJ Sen Fu company,the company in the choice of its own development strategy is more scientific,the condit ions forthe development of the industry the company is reasonable,the industry is developing very fast,but in the process of development,the national policy has been affected the development of the company's strategy,though the policy is generally on the industry is promoting the role,but not for industry changes such as BJ safety test every step of the company are frightened,uncertain factors too much,BJ was able to adapt to the external influence of Sen Fu policies,changes in the external environment,one of the most important the company always factor is on their own resources,to understand their own strengths and weaknesses,external environment of scientific anticipation,combined with the internal and external factors,by chance Risk aversion is the key to success in the process of BJ development in Fu Sen,the study verified the company's development strategy is not immutable and frozen,the company's development strategy is subject to various conditions and factors,the timely adjustment of development strategy in the process of development and change,BJ Sen Fu company in the development of state variable is the external policy by properly adjusting their development strategies,which can be in different stages of development can have appropriate strategic security measures.Based on the development strategy of BJ Fu Sen as analysis object,the BJ Sen Fu company and similar companies to provide some advice and help according to the basic theory of resource advantage and market competition situation and development strategy of the foundation in the future development,analysis on the development strategy of BJ Sen Fu,Fu Sen and the company's strategy the implementation of analysis,combined with the actual situation of the company,the strategic development of optimization,and put forward the development strategy of optimization and evaluation.Finally,to propose a new strategy for the evaluation of satisfaction,and strive to carry out the practice principle,hope that through this research,can provide reference for similar types of company development strategy analysis and research.