Study On Marketing Strategy About Chaoyang FRD Science & Technology Company Limited

With the development of China’s economy,the overall living standard,consumption level and quality of life of our people have been greatly improved.Convenience,speed and freshness are becoming more and more important for food,and they are becoming increasingly demanding for consumers.With the change of consumer demand,food safety and food quality have been paid more and more attention.So for food safety and food quality,what is the significance of functional flexible packaging products? From the point of view of living reality,the emergence and development of functional flexible packaging products are shaking and changing people’s eating habits;from the macro perspective,the emergence and development of functional flexible packaging products to a certain extent improve the overall level of food hygiene and safety.Chaoyang FRD science & technology co.,LTD.is a high performance film and new materials design,production,marketing as one of the high-tech private enterprises.The company introduced German equipment research and development innovation high-performance membrane,annual capacity of 20,000 tons,products are widely used in: industry,agriculture,food,medical,military and other fields.This paper is divided into five parts.It fully analyzes the development background of plastic soft packaging of Chaoyang FRD science & technology co.,LTD.,deeply studies the current marketing environment of Chaoyang FRD science & technology co.,LTD.,and summarizes the existing problems in the marketing strategy of Chaoyang FRD science & technology co.,LTD.Based on solving these problems and applying various classic marketing theories,such as Michael Porter five forces model analytical theory,market environment theory and 4P marketing theory,this paper puts forward a series of Suggestions on improving the marketing strategy of Chaoyang FRD science & technology co.,LTD.In this paper,Chaoyang FRD science & technology co.,LTD.further proposed operational and targeted implementation of specific improvement measures for marketing strategy,providing some reference for the company’s marketing work.At the same time,also to all walks of life in the brand communication and market operation aspects of the work to provide a beneficial reference,so that this topic has more research value.