Research On Competitive Strategy Of A Company

In the industrial chain,the power equipment manufacturing industry and the power generation industry have a close relationship.They make corresponding changes around the rise and fall of the power industry.Hence,in order to strengthen the power equipment manufacturing enterprises and achieve the ultimate goal of sustainable development of enterprises,we must fully understand the power industry,and pay high attention to the relevant policy changes.Company A is one of the companies which develop in the power equipment manufacturing industry.It is a private company with many years of operating and market experience.Moreover,it is growing up in the course of business.And it has become a more well-known company in the industry.Taking company A as the main research object,this paper will analyze and discuss how the power equipment manufacturing enterprise formulates the strategies to keep the competitive ability and realize the sustainable development management objective.This paper firstly elaborates the strategic management and its five main stages and basic strategy types.This paper also summarizes the theory of enterprise strategic management.Then,we analyze the current situation of Company A's strategic management through the internal and external environment analysis and SWOT analysis.Then,this paper analyzes the strategic positioning of Company A and puts forward corresponding countermeasures and suggestions for the enterprise competitive strategy.It's ideal to take the cost of leading competitive strategy at this stage: reduce production costs through innovation and development.Product innovation is the prerequisite and guarantee for the development of the industry and the sustainable management of the enterprise.Power transmission equipment manufacturing industry is currently in a relatively saturated stage.Power transmission equipment manufacturing industry will be a large-scale integration.Companies that can not get ahead in terms of cost or make a breakthrough in technology will be engulfed by the industry market.Company A has invested a large cost in industrial innovation and technological innovation.It is unwavering to continue the innovation strategy;reduce the use of cost by accelerating the intelligent high-end technology product development and production,reduce the use of cost.It has succeeded in converting scientific and technological achievements into business productivity.At present,engineering products have been preliminarily penetrated into the market,which has brought new profit growth points for enterprises.At least in the next five years,the enterprise will win a large number of product orders,which will enable the enterprises to develop continuously,healthily and stably.Reduce operating costs through the integration of product supply chain.Reduce operating costs through the adjustment of industrial structure.Company A has taken a vertical integration development strategy,whose fundamental purpose is to broaden the scope of production and operations,reduce production costs,enhance the market competitiveness of enterprise products and occupy a greater market share.With regard to the implementation of the strategy,enterprises have already completed the advantages of industrial clusters,including box-type substation,switchgear,circuit breakers and combined electrical appliances.They have the ability to provide one-stop service for customers,to provide personalized construction and maintenance programs,which greatly enhance the competitiveness of enterprise products in the market.Finally,a good after-sales service can improve the company's corporate reputation and increase market competitiveness to charge a certain fee of the maintenance service in the later period.At last,this paper puts forward some suggestions on the establishment of company A's strategic plan implementation mechanism,and puts forward the implementation strategy of A Company's strategic plan: strengthening the system management thought,improving the human resources and personnel quality.Through the formulation of total cost-leading competition strategy,and with the promotion of the relevant security measures,the enterprise has gradually formed a habit of "everyone is responsible for cost reduction ".Enterprise employees will combine their own development planning with enterprise's long-term goal.Thus,the enterprise will enter into a new development stage.It is hoped that the study and formulation of the competitive strategy of company A will be helpful for the power equipment manufacturing industry.