Research On Spammer Group Camp Discovery Technology Based On Users' Behavior

Owing to the openness of the Internet and the fact that online users'generated contents are short of quality control mechanism,leading to the proliferation of fake information on the Internet.In the field of e-commerce,commodity brands compete or cooperate with each other,they hire a large number of spammers to maintain their own brand reputation or combat competition target brand.These spammers formed a collaborative camp,making the individual water army's behavior more subtle.The spammer camp has a greater negative impact on the individual,but has seriously damaged the interests of consumers and legitimate brands,and the network order in the field of e-commerce has been seriously damaged.At present,the research on the network spammer is mainly focused on the identification of the individual or organization of the network,and the applicability of the recognition method is low,and the recognition effect is not ideal.It is difficult to find the spammer camp which may exist under each brand in the e-commerce site.First of all,this paper uses the network spammer organization identification method based on the specific brand,constructs the target commodity group for the individual commodity brand,and uses the multi-feature scale model to solve the partial problems of the multi-feature model.Secondly,from the purpose of user behavior,through the analysis of the spammer behavior,the spammer detection model is constructed for the network core node spammer detection.Again,based on the difference of the rating of products and the difference of the target of review products,the good review organization will be further divided.Finally,Through the analysis of the high score products collection of the spammer and low score products collection of the spammer,the spammer camp screening model is constructed according to the degree of common employment,the degree of common attack and the degree of mutual opposition between the spammer users.Through the experimental analysis,the experimental results show that the spammer group camp discovery technology based on users'behavior is effective.In this paper,the errors in the method are discussed accordingly.