Research On The Influencing Factors Of Agricultural E-commerce Development In Guang Xi

Under the background of convergence in the Internet and agriculture,agricultural e-commerce this new formats are changing the traditional mode of agricultural products sales,become the powerful tools for the farmers' income.Guangxi is a big agricultural province,agricultural e-commerce development has unique advantages and faces many difficulties.Research the influence factors of guangxi agricultural e-commerce development,the purpose is to promote the development of the guangxi agricultural e-commerce.The research from the angle of promoting development of guangxi agricultural e-commerce,make guangxi agricultural e-commerce development influencing factors as the research object,on account of transaction cost theory and value chain theory,analysis agricultural e-commerce development present situation of guangxi,discovered the guangxi agricultural e-commerce development although made some achievements,but there are still self-built trading platform is small,the logistics cost is high,the low degree of standardization,electric business lack of professional talents such outstanding problems.On this basis,selecting agricultural production,agricultural prices,the standardization of agricultural products,agricultural products brand,business scale,visibility,e-commerce trading platform workers,quality,logistics network,transport distance,transport,transportation cost,level of economic development and residents' consumption ability 13 indicators,such as using the relevant index data of 14 cities in guangxi for factor analysis,summary indicates that the main influence factors of guangxi agricultural e-commerce development.Results show that the standardization of agricultural products,agricultural products brand,the logistics cost,agricultural e-commerce professional talents,the awareness of the trading platform are the major factors affecting the development of guangxi agricultural e-commerce.Finally,put forward countermeasures to strengthen the construction of agricultural products standardization and brand,improve the agricultural product logistics system,strengthen agricultural e-commerce talent team,improve the awareness of the trading platform to promote the development of guangxi agricultural e-commerce.