A Study On The Development Of Leisure Tourism In Zhejiang,Liandu

Leisure Tourism in recent years as a new tourism model,which with the continuous development of domestic economy and society.Pressurefrom life and work constantlyincrease,Deepening understanding of environmental pollution.It is the concrete embodiment of the fusion of tourism industry and other industries.Fornow,theresearch on leisure tourism has not been found in China especially on the county level is fewer.In the related research definition of concept,experienceof regional tourism development and how to develop recommendations arethe main content of the study.In addition Development and protection of tourism resources,marketingandpromotion are the focus of the study.LianDou is one of the most advantageous areas for the development of leisure tourism in Zhejiang.Ithasabundant natural resources and good ecological environment.Leisureand Tourism also developed well.Research on the development of leisure tourism in Liandu District has not been found,there are many work can be to do.The purpose of this paper is put forward based on the situation.The main research methods used in this paper are documentation,sitevisit,questionnaires method and so on.In this paper,we focus on the excavation of leisure tourism resources in Liandu,analyze the present situation and market characteristics of leisure tourism in Liandu District and then put forward some measures like create regional brand,coordinated development,Industryintegration,Pay attention to personnel training.The main body of the thesis is divided into three parts:In the first part,the author expounds the natural resources and tourism resources in Liandu District,and makes sure that the environment is suitable for the development of leisure tourism.The second parts starts with the development of leisure tourism in Liandu District,explains the reasons and historical inevitability of the development in Liandu tourism and take this as a clue expounds the present situation of the development andleisure industry in Lianduarea.Then the basic situations of tourists,travel motive were analyzed by questionnaire.Find out the existing problems,development strategy and advice at last.The third part is based on the field investigation,theoretical research and questionnaire data,put forward some ways to grow up.Like build the brand of China Lotus,Coordinateddevelopment,Industryintegration,Pay attention to personnel training.Research on the development of leisure tourism in Liandu.In particular,the study of Liandu leisure tourism resources and development strategy enriched the research methods of leisure tourism.Provide theoretical reference for other counties to carry out leisure tourism.The research on the development of leisure tourism in Liandu district has enriched the tourism development in Liandu District,which is great significance to enhance the comprehensive competitiveness of Liandu tourism and the visibility of Liandu district.