Research On The Development Of Rural E-commerce In Henan

The age of the Internet today,the rapid development of e-commerce in China,the enterprises have set foot on the business express,open new markets to use e-commerce and e-commerce in rural areas of hindsight,become a major electricity supplier platform to seize the resources.The product through the e-commerce platform to sell the country has successful cases,state and local government introduced a series of policies,to give policy support to rural e-commerce and resource tilt,add new impetus and resource for rural electricity supplier.In the practice of e-commerce in rural areas,agricultural products and industrial products downward coordination,causing the attention of the country and all over the world.Henan Province,located in the Central Plains,is a major agricultural province in china.A variety of natural resources and categories of agricultural and sideline products to meet the diverse needs of people.Agricultural products to the upper reaches of the city to serve the country,but also the need for new development.This paper starts from the development process of electronic commerce in rural infrastructure and rural masses to use e-commerce employment understanding,Henan rural agricultural products in rural areas of Henan Province,independent brand of electronic commerce talents etc.Analysis of development of e-commerce in rural areas of Henan province.Based on the methods of social investigation,case analysis,literature search and summary,this paper analyzes the current situation of rural e-commerce in Henan Province,and puts forward some suggestions.In this paper,the main research methods are successful case analysis,market survey,data search,literature review.The main content of this paper is the first part is the present situation of e-commerce in rural areas of Henan Province,the construction of network platform of e-commerce in rural areas mainly in Henan Province,the rural logistics distribution system of agricultural products sales network,the effect of rural electricity supplier personnel training,the second part is the factors that hinder the development of rural e-commerce process: infrastructure cannot meet the needs of the rural development of electronic commerce the main demand of broadband,and cold chain logistics,the rural masses on the use of electroniccommerce to carry out employment less understanding,Henan rural agricultural products lack of independent brands,the lack of Henan province rural professional e-commerce talents.The third part is to introduce the case of rural e-commerce success: Zhejiang province Suichang County: seize the opportunity to support the platform,Zhejiang Ling'an: nut fortune,line shows,Gansu county leaders focus on propaganda,since the media,Jilin: Tongyu government credit guarantee,help the sales network,Zhejiang River,Lishui: create shared brand the government.The fourth part is to put forward relevant suggestions according to the current development of rural electricity supplier in Henan province.The construction of rural communication,expand the coverage of network communication,the construction of cold chain system of fresh agricultural products transportation coverage in rural areas,agricultural products brand express enterprise power up,the popularity of e-commerce in rural areas,to guide the use of electronic business platform to get rich.In the aspect of strengthening the rural areas in Henan Province,product branding,standardization,cluster,standards should be developed,to create a common brand of agricultural products,the government to strengthen the supervision of agricultural products standardization production,cluster production of agricultural products in Henan province.Strengthen the training of e-commerce professionals.