Research On The Development Of Agricultural Products E-commerce In Henan Province

This article mainly to the development of agricultural e-commerce in henan province as the background, in order to manage the fresh website as the research object of agricultural products. Using the method of literature reading to define the concept of agricultural e-commerce and operators, teasing out the electronic commerce related theory of economics and management, such as: transaction cost theory, value chain theory, scale economy theory, theory of factor endowments, etc.Simple introduced the our country and henan agricultural electronic commerce development present situation., using the method of theoretical analysis and data analysis for fresh website development present situation, operating status, market marketing present situation, the commodity management present situation, analyzing the present situation and problems of supply chain management research, and for fresh transformation of website, operations management, marketing, supply chain optimization and put forward specific countermeasures and Suggestions.By strengthening the technical support, online joint propulsion, commodity and inventory management, and put forward specific shortages, delays in the supply chain in solving Suggestions.Finally with the key elements of the website for reference, in view of the henan agricultural e-commerce to give some Suggestions.The innovation of this article is mainly to fresh website as a micro main body for research and analysis, from the macroscopic research of agricultural e-commerce.