A Research On Development Of Exhibition & Conference Industry In Bejing Chaoyang District

Beijing Chaoyang District in the past five years, and exhibition venues, convention and exhibition industry has made great development, with an average annual growth rate of 20%. In the rapid development, but also brought a lot of problems. How to make the healthy convention and exhibition industry, sustainable development road is an important issue.This paper describes the content of the exhibition industry, the development of the law, on this basis, the main analysis of Chaoyang District, Beijing MICE industry in recent years, the development process, first sort out the Convention Center's distribution operations and occupancy rates, etc., followed by analysis and exhibition industry laws, regulations and government policies to support development of exhibition industry, once again by collecting first-hand materials and the use of questionnaires and other empirical research methods, analysis of the economic development of the exhibition features, issues and trends, and explore the exhibition of economic development within the basic law and manifestations, and by comparison with the international exhibition company, exhibition management and the final recommendations for strengthening the policy guidance, to promote regional development policy proposals for the exhibition industry, including: the establishment of convention and exhibition industry in crisis management mechanisms, increase the government's macro-guidance and services; seize the historic opportunity to develop domestic market, developing exhibition industry in emerging markets, hard skills, the accumulation of development potential; to strengthen the theoretical study of convention and exhibition industry; industry associations to play functions; enhanced integrated services, improve service levels; full use of exhibition industry related degree, the characteristics of a long industrial chain, integration of resources, optimize the structure; innovation and to seek change, adapt to the situation, focus on brand building exhibition, increase the added value and create new value; confidence and take practical measures to meet the era of post-convention to come.