Study Of The Big Data Marketing Strategy Of Gansu Mobile

"Big data" of the word has been more and more in all walks of life and all aspects of life is mentioned, to explain the emergence of "big data", all the important decisions have been made based on massive data mining and analysis, is no longer simply rely on intuition and experience. "Big data is the new oil wealth, the value of comparable" appropriate shows great value contained in the data, has been developed countries led by the United States attaches great importance to the future, as a key factor to improve the competitiveness of the development, big data, from the three aspects of application development strategy, efforts to promote open data and big data.A large number of customer master data communication behavior of telecom operators, is a typical data intensive industry, the data itself contains important information has a lot of value on the development of the enterprise, and the operators have to carry out the "big data" Application of the congenital advantage, through data analysis found that the needs of customers, analyze customer behavior and customer value evaluation, and then targeted to develop marketing strategies to meet the individual needs of customers, at the same time, through the analysis of the data of precision marketing, in order to reduce marketing costs.China Mobile as the largest telecom operators, the big data strategy has also been referred to an important position, put forward the development strategy of big data, segmentation, micro marketing, service". International Symposium on mobile Internet in 2013, China Mobile chairman Xi Guohua put forward the "new era of big data marketing strategy, namely to build intelligent pipeline", build "open platform", to create "featured business and provide friendly interface". The sixteen character principle, a new strategic positioning of China Mobile in the era of big data fully opened on the occasion of the.This article is in this background, through to the enterprise macro environment of competition and the analysis of the advantages and disadvantages, this paper expounds the necessity of the implementation of precision marketing, relying on big data platform and the precision marketing strategies. Gansu mobile, big data marketing idea, and the elaboration of the implementation of large data marketing platform, finally through the concrete case flow management, introduces the concrete application of the precision marketing in enterprises.