| In the era of new economy and technology for many enterprises to seek new profit growth point provides an opportunity,but also brings challenge to enterprise,enterprise how to use customer information,effective mass is particularly important to provide quality and thoughtful service for the customer is customized.D Mobile Corporation as operators,from large,limited information resources mining is corre-sponding to the demand of the customers and the infinite business potential,to achieve lasting success in the field of big data in information warfare is an urgent problem to be solved.This paper uses the combined method of theoretical and empirical theory,the theory of data mining and precision marketing based on the original data of D Mobile Corporation users as the analysis object,according to the market characteristics of the telecom industry,discusses the application of data mining in precision marketing,combined with the operation status of D Mobile Corporation,the Mobile Corporation D precise recognition of overall planning and key content marketing research,Big data operations overall planning "customer-centric" support system,the key content in the study of customer value segmentation and customer position trajectory research,customer life cycle research,customer preference research,open data studies five as-pects,designed based on four precision marketing strategy of big data mining,in-cluding aggregate user information database the analysis of large data mining,and create a business priority adapter system,precision marketing support system,and demonstrated the successful case of 6 mining results of the application,including customer clustering operations,terminal market depth,the depth of the operator,PCC contact CRV contacts,and sending,through outbound precise marketing system and other business systems link.To provide scientific support for enterprise marketing decision.In order to help enterprises to develop targeted services to expand the possi-bility of profit. |
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