The Impact Of Internet Finance On Chinese Traditional Commercial Banks And Countermeasures

As an innovative financial instrument,Internet finance has attracted widespread attention.Internet finance not only overturns the traditional way of financial payment and transaction,but also shows its positive effect,such as expanding the depth of financial market;subverting traditional understanding of financial industry;lowering the threshold of the participation of financial market;accelerating the process of financial reform and innovation;challenging the operation mode of traditional financial industry and thus becoming the most active modern financial participant.In the government work report of March 2015,the strategy of "Internet Plus"formally rose to the national level and,undoubtedly,the "Internet Plus finance has become the most popular topic among all brand-new products combining traditional financial industry and the Internet industry.And it has made the Internet to be more efficient and to better serve the real economy,and it also will continue to change our way of life,production and working method.This paper will systematically study the Internet banking business development model,and build on this basis,to explore the main influence of Internet finance to commercial Banks in regards of payment,settlement,wealth management,Internet loan and operation management.In addition,it also offers suggestions for the development of the Internet finance in commercial Banks based on the practice of developing Internet finance by commercial banks.The Important conclusions are as follows:1)Commercial Banks should foster an open and innovative environment to provide all-round financial service;2)To build an inclusive Internet Plus financial platform,and to form a highly integrated "Internet +" core financial system connecting business lines,departments,divisions,and process optimization ecosystem;3)To push forward the construction of the big data to support the "Internet +"financial ecological system construction;4)To accelerate integrated financial services to realize the effective docking of,payment and settlement business;5)To perfect the risk control mechanism based on online credit rating and to meet the requirements of financial ecological construction and to adjust related policies in line with the financial ecosystem building.