The Research On The Internet Financial Impact On The Traditional Banking

With the Internet-related information technology in the country's rapid development,Internet finance in China has shown a vigorous development trend.To pay the treasure,the balance of treasure as the representative of the Internet financial products to facilitate people's lives at the same time,changing people's consumer behavior and living habits,but also to the commercial banks of the traditional business impact,making the traditional commercial banks rely solely on the absorption of deposits and loans It is difficult to earn the difference in interest.Internet financial has its own unique technology and user base advantage,in the financial market share gradually expanded,with the technology gradually mature,the user base continues to increase,the development of Internet finance on commercial banks had a huge impact and impact.Internet companies make full use of the resources of the era of large data integration,to understand and master the user groups on the financial services needs and preferences,to provide accurate and direct financial services,service content is also gradually carried out by the initial simple online payment to financial management,Loans,insurance,funds,transfer and other commercial banking business services,through the Internet to provide customers with service platform,with convenient operation,low transaction costs,and commercial banks have a large area of business overlap.Commercial banks as a leader in the traditional financial industry has been threatened,the development situation is not optimistic.Based on the internet finance and the characteristics of its range of services,this paper sets up SWOT model,analyzing the threats and challenges in front of commercial banks under the current situation.Combined with the present development condition and the advantages of commercial banks,this paper puts forward some constructive suggestions and innovative development models,so as to convert the impact and shock into a driving force for forward development,exploring a symbiotic relationship and competitive cooperation with the internet finance,seeking mutual benefits with the internet finance.