The Impact Of Internet Financial On Commercial Banking And The Countermeasures

With the popularity and a wide range of applications of the Internet in the world,internet finance is booming.New internet financial and economic develop fast with the development of the balance of treasure,WeChat,P2 P network loans and others,which attract more and more enterprises and customers,trigger and promote the Internet financial climax.However,in the development of Internet finance,there are some problems.For example,in order to attract customers,some network fund companies wantonly exaggerate the rate of return on investment and mention the Internet financial risks rarely.In the face of the development trend of Internet finance,the traditional banking financial institutions,which are headed by commercial banks,must strengthen the business transformation,build up the business platform,develop more new products and new services,and create higher economic growth points,thus alleviating the embarrassing dilemma of traditional financial institutions in the Internet wave and effectively resolving the practical problems.It is worth of thinking for current traditional financial institutions.This paper first describes the concept and characteristics of Internet finance,the development of Internet finance at home and abroad,and briefly introduces the main functions of Internet finance,business model,the strategic significance of Internet finance.Secondly,it analyzes the influence of third party payment,P2 P network loan,big data finance,information financial institution and portal on banking business.It talks about the shock of Internet financial to commercial bank payment business,financing business,deposit business and information resources,and explains the reasons.Thirdly,this paper discusses the advantages and disadvantages of commercial banks in dealing with the Internet financial.Meanwhile,this paper takes SY bank as an example,profoundly expounds the development of SY banking information construction,the development of Internet banking by SY Bank,and elaborates the countermeasures of SY Bank in the Internet financial environment.Finally,the author puts forward the countermeasures for the development of China's commercial banks to deal with the development of Internet finance.It should take advantage of the one-stop financial service platform,carry out transnational cooperation,customer-centered and improve the risk control mechanism,and grasp internet financial development opportunities.