The Influence Of Internet Financial On Commercial Banks And The Countermeasures

The rapid development of Internet technology for various industries, especially the financial sector had a greater impact and influence. The development of big data, cloud computing, mobile internet technology allows the underlying material and technical structure of the financial industry has changed, and they changed people’s financial consumption, also spawning a new financial sector- Internet finance. This paper studies the financial impact of the Internet on the commercial banking caused banks and how to deal with the financial impact of the Internet.The paper analyzes the impact of Internet banking on bank by static panel data. The paper selected third-party payment, P2 P net loan and crowdfunding which are three kinds of Internet finance major mode transaction size as independent variables, 16 listed banks three businesses as the dependent variable. The time span from the first quarter of 2010 to the fourth quarter of 2014, a total of 20 quarters of data to analyze commercial banking business whether affected by Internet finance. Then, with the canonical correlation analysis, we can come out the following conclusions:Impact on asset business of the bank is mainly reflected in P2 P net loan industry, because P2 P net loan principal business is lending, competing with bank assets business lending. But due to differences in the main service groups, banking services large enterprises and P2 P net loan platform principal service for Small and medium enterprises.P2 P net loan business impact on the bank’s assets business is not very significant.Impact on the business of the bank’s liabilities is mainly in third-party payment industry and P2 P net loan industry. The third-party payment and fund companies launch Internet money fund products similar to “Yu’e bao”, with higher interest rates, depositing and taking conveniently which get a lot of customer deposits, competing with bank deposits in the liabilities of the business, It has a certain impact on the business of the bank liabilities. Impact on the bank’s intermediate business is mainly in third-party payment industry The bank’s intermediate business include charges and commissions paid to obtain the revenue settlement. It usually requires third-party payment account binding with the bank card, so in essence, the third party payment profit tiered payment attached bank interfaces, third-party business on the banks involved in the intermediary business with banks are positively correlated.In a related degree, the bank and Internet finance have strong degree of correlation through canonical correlation analysis. The Internet finance can be both forecast the development trend of three kinds of banking business, and the bank’s financial services can also promote the development of the Internet finance. Between the bank and Internet finance, they have not only competition, but also cooperation. mutual promotion and mutual influence of coo-petition relationship.It concludes with recommendations for banks in accordance with the results of empirical analysis: adhere to customer-centric; continuous product upgrades; build a big data platform; positive transformation, to take active measures to upgrade hardware infrastructure, and financial professionals to explore the Internet culture.