A Study On The Development Mode Of Traditional Chinese Medicine Tourism Products Based On "Tourism+"

With the progress of the time and the development of the tourism industry,in recent years,the traditional sightseeing tourism is gradually replaced by Sightseeing Tour and Health Care Tour,so then with the coming of the Chinese medicine tourism boom in China.The research of the development of Chinese medicine tourism products is not mature,has become a stumbling block to hinder the further development of tourism industry.Bozhou city in anhui province has rich resources of traditional Chinese medicine tourism,this paper choose Bozhou city as the object of empirical study is very representative.Based on the background of "tourism+",through the field research to obtain data support,so as to classify and evaluate the Chinese medicine resources in Bozhou city,thus to do the preliminary analysis of the development of Bozhou tourism products of traditional Chinese medicine system and development mode.This article first carries on the literature review,and analyzes the current status of the research on the tourism industry and the development of the Traditional Chinese medicine tourism products.From the relative concepts of medical tourism,tourism product development mode of traditional Chinese medicine,and the research achievements of Chinese medicine tourism products development at home and abroad.This paper analyzes the characteristics of the tourism products of Chinese medicine,and further discusses the basic theory of tourism product development of traditional Chinese medicine.In the process of research on the development mode of Chinese medicine tourism products,the paper summarizes the tourism resources of Chinese medicine in Bozhou city.On this basis,the analytic hierarchy process and the expert scoring method are used to evaluate the Chinese medicine tourism resources of Bozhou City.Finally,the paper evaluates the conversion suitability of the Chinese medicine tourism resources,so that to provide technical support for reasearch of the Chinese medicine tourism product development mode.As Bozhou traditional Chinese medicine tourism mainly relies on the development of Bozhou Chinese medicine industry,"tourism + Chinese medicine" from a certain point of view is the integration of tourism into in all aspects of them.Therefore,this article does the research on the Bozhou traditional Chinese medicine industry system,and devides this system,and then sub-areas of "tourism+",including planting,processing,circulation,promotion and service applications,as well as Chinese culture,Chinese medicine space.At the same time combined with the problems in progress of Chinese medicine resources development to study the medical tourism product development mode,and ultimately the system of Chinese medicine health tourism industry of Bozhou City will formate.For Bozhou City,vigorously implements the"tourism +" integration,will also be the inevitable path to create global tourism.The research on the development mode of traditional Chinese medicine tourism products of Bozhou city has the important significance to its development in Bozhou.