The Study On Developing Strategy Of Changchun Boiler Instrument Program-controlled Equipment Co.,LTD

The boom of China electrical equipment industry continues to improve,make it difficult to short-term industry large-scale merger and acquisition integration;Manufacturing technology still lag behind,the need to speed up the technology absorption,catch more difficult;Internationalization degree is not high,difficult to separate participates in the international project bidding;Overseas branch is not mature,the after-sales service can’t keep up.But China’s low-cost manufacturing electrical equipment obvious advantages,made in China has obvious geographical advantages,domestic equipment has good adaptability,especially secondary equipment protection experience,better reliability,"thirteenth five-year" period,the domestic equipment manufacturing technology level will be a higher level,could reach the international first-class technology.At present,China entered the industrialization of the critical timing,with the development of the economy,the growing demand for of instrument and the meter,determine the next five years will be steady growth in demand for instruments and meters,annual growth rate at about 10%.Instrumentation equipment growth.On the one hand,performance on the quantity,on the other hand also to improve on the technical level and constantly improve the localization and export.Without it,there is no information era,there would be no new development of the world economy,science and technology,it is the consensus of countries in technology,industry,in recent years,along with our country energy,chemical industry,energy conservation and environmental protection in the areas of rapid development,industry market demand is growing rapidly,especially in industrial automation instrument and control system of high technical content,such as product demand growth is rapid.Booming Chinese instrument market bring globalbusiness opportunities the sustainable development of China’s economy,brings about the rapid growth of the whole society economy.In this article,through statistical analysis,case and research method of combining theory,from the enterprise development strategy management theory,elaborates the development of the enterprise strategic management related concepts and analysis,this paper PEST model,five-model-theory,the basic theory of strategic analysis tools such as SWOT model.By using the analysis method,porter five-model-theory to analyze the external environment for the development of the company and the Changchun boiler instrument program-controlled equipment co.,LTD.,the internal resources and capacity to carry on the analysis,provide the basis for establishing the company development strategy.In the company development strategy target,and based on the analysis of the development of the company,put forward the development strategy of the company frame,and put forward specific safeguard measures on the implementation of the company development strategy,mainly through the implementation of the production and business operation strategy,technology innovation strategy,marketing strategy,human resource strategy and financial management strategy,is to ensure that the company to achieve the goal of overall development,to take off and enduring enterprise competitive advantage.