Mixed Operation Strategy Development Study, Based On Swot Analysis Of China's Commercial Banks

Following the mixed operation trend of the international financial industry and the accelerated opening up of our country's banking business, the steps of mixed operation now obviously speed up under the combined influence of many factors including marketing demand, financial supervision, competition within the same industry, etc. To deal with the world economics integration and the financial globalization tide, enhance bank competitive power and the financial system stability, mixed operation is the inevitably choice of our banking business.Recently our commercial banks widely and positively sought for mixes operation, the progress has exceeded original expectations. If one bank can take the lead in the mixed operation, its financial comprehensive service ability, overall strength and competitiveness will be significantly enhanced, and will have the major impact on the future banking industry competition pattern.Under such background, studying the strategic development planning of mixed operation of our country's commercial banks has the vital practical significance. This article firstly introduced SWOT analytical approach to carry on qualitative and the quantitative analysis for those correlation factors that affected such planning from multi-level and multiple perspectives, and moreover, in accordance with SWOT analysis, make seven suggestions from our advantages, weaknesses, opportunities and threats, including: strengthening the comprehensive strength unceasingly through many kinds of ways; Strengthening the talented person's training, reserve and introduction for mixed operation; planning mixed operation and making pilot program; extending the service domain and increasing the stable source of income; dealing with the formidable impact and challenge the foreign bank brings positively; consummating related laws and regulations actively; improving financial industry supervision pattern. Finally, with SWOT analysis on a case which is about the strategic development planning of mixed operation of a certain domestic commercial bank, a practical exemplification is given, which is one of the choices for our country's commercial banks making the mixed operation business strategy at present.