Research On Electronic Banking Development Strategy Of PF Bank Changchun Branch

In today's society is a highly developed information society,the network became a driving force for the development of the national science and technology,technology innovation,also the main development direction of each big commercial bank is the electronic banking business development,and determines the advantages and disadvantages of domestic and foreign Banks competition.Electronic banking has become the main financial instrument for commercial Banks.Commercial Banks take advantage of the convenient marketing model of electronic Banks,carry out comprehensive marketing services,and build the core competitive Banks.China's rapid growth of electronic banking for several years,has gradually become the major channels of the main business of commercial Banks,to commercial Banks to expand financial services,improve the bank's core competitiveness,to speed up the banking innovation,reduce the cost of operation and service costs,reduce the pressure of counter services,expand the bank profit space.Much has changed in many ways,such as boosting bank influence.As the only implied that covers all products and customer channel business types,the development of electronic banking business strength,directly determines the modern commercial bank competition ability strong and the weak,so vigorously develop electronic banking,broadening the channels for business,innovation and management,strengthen risk prevention and control,promote the development of electronic banking safe,efficient and robust became a top priority.With practice,this paper puts forward business development status quo of the bank of PF,changchun is expounded,the problems existing in the development of,and the cause of the forming problem,and use a variety of methods,such as literature,comprehensive analysis,environment analysis and SWOT analysis method,qualitative and quantitative analysis,through reading a large number of advancing with The Times,study the internal integrated data,closely around the bank of PF,changchun electronic banking business development present situation,this paper summarizes the current research status domestic and international electronic banking,study the bank marketing at home and abroad,put forward the bank of PF,changchun electronic banking financial business development strategy selection and implementation of the measures.Hope this article puts forward the strategic choice and implementation,to effectively prevent the electronic banking business risk,can find a suitable for the bank of PF,changchun electronic banking development and secure can also bank of PF,changchun electronic banking financial business help create their own bank brand.