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A Study On The Development Of Electronic Banking In Suzhou Branch Of Agriculuture Bank Of China

Posted on:2009-11-22Degree:MasterType:Thesis
Country:ChinaCandidate:G L ZhangFull Text:PDF
GTID:2189360272488695Subject:Finance
Abstract/Summary:PDF Full Text Request
With development of technology such as computer, communication and network, its influence diffuses rapidly around the world. As a central industry, finance industry is deeply driven by information technology. As a result, Electronic bank comes into being. Electronic banking which combines the network and banking operation can supply financial information, financial service and financial product online.As for commercial bank, Electronic banking is a new channel by contrast with traditional outlets and Customer manager. It can supply individual and standardize service without constrain such as time and space. Also it can reduce operation cost remarkably, improve the operation efficiency and enlarge the market share. Owing to these merits, foreign and domestic banks all develop the Electronic banking as a basic channel instead of traditional outlet and labor. Also they want to make use of Electronic banking to dominatein the future competing.Now, Agriculture Bank of China has so many branches. The branches are in differentinternal condition and external environment. So they can not follow the same pattern.These branches should seek one pattern suitable for themselves. Doing these can hold newopportunities and make improvement in long run. As for Suzhou Branch of AgricultureBank of China, it does matter very much.By understanding the foreign and domestic experience of Electronic banking, thispaper uses the SWOT model to analyze the superiority, weakness, opportunity, and threatof the Electronic banking of Suzhou Branch of Agriculture Bank of China. Then someconcrete strategies are given through the previous analysis.
Keywords/Search Tags:Electronic banking, Development, Strategy, Suzhou Branch of Agriculture Bank of China
PDF Full Text Request
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