| Under the new situation and requirements of supply-side structural reform,in the face of national industrial structure adjustment the transformation and upgrading of tourism industry is imminent.Facing the new situation and tasks many provinces have put forward the sports health tourism destination positioning and developing goals of tourism development construction,whichcan provide guarantee for the economic transformation and upgrading.As anemerging tourism activity,scholars at home and abroad on the research of Sports health tourism is limited.Issues such ashow to scientifically develop the Sports health tourism and how to correctly evaluate the Sports health tourismhave attracted more attention from government departments and relevant scholars.Based on the research achievements of predecessors,this study builds the evaluation index system of Sports health tourism destination.As a case study of Dujiangyan Qingcheng town,his paper hopes to provide useful suggestions and reference for our country`s sports health tourism development.The main contents of this paper are as follows:The first chapter: it mainly includesthe brief analysis of the background and significance of the research,the different types of Sports health tourism,the technical route and research method of this paper etc.The second chapter this chapter specifically expounds the relevant supporting theoryof this paper,providestheoretical basis and guarantee for the next step of sports health tourism.The third chapter: this chapter gives analysis and summary on different types of sports health tourism and conduct helpful exploration,summary and reference on different evaluation index system.The fourth chapter: as the central part of this paper,it mainly discusses the establishment process of the evaluation index system onsports health tourism destination,which mainly includes the principle of index selection,thescreening of index,the establishment of index system and the determination of index weight.It also conducts scientific analysis and summary on the evaluation results,initially establishes the comprehensive evaluation model of sports health tourism destination.The fifth chapter: Using DujiangyanQingcheng town as examples,the empirical research partanalyzestheir sports health keeping conditions,and conducts comprehensive evaluation on Mt.Qingcheng tourism destination.The result shows that this destination has high development potential for the sports health tourism.Finally,on account of the developing situation of sports health tourism in Mt.Qingcheng,this paper puts forward some useful countermeasures and suggestions.The main results of this study:(1)Based on the predecessors' research achievements,this study constructs the evaluation index system of sports health tourism destination which mainly includes 6 first-level indicators,12 secondary indicators and 36 tertiary indicators.(2)This study uses data processing tools such as Excel and SPSS to process and analyzedata.Through coefficient of variation,the separation and combination weight of each index are determined.On the basis of relevant literature,sports health tourism is divided into three levels,which are high development potential destination,secondary development potentialdestination and low development potential destination.(3)Through the application of the evaluation index system onsports health tourism destination,this study evaluates the sports health conditions in DujiangyanQingcheng town,and the final results show that the development conditionsof Qingcheng townare superior and Qingcheng town has a high development potential to become a sports health tourismdestination. |
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