Study On Business Strategy Of Qingcheng Town Culture Tourism For X Travel Agency

With the rapid development of the economy, the level of people’s living has been improved markedly, as well as the travel demand of rural and urban residents. X travel agency is a small to medium sized company, who want to survive in this increased competition area should rethink the business model.This article utilizes the competitive strategy, focus strategy, core capability competitive strategy and stakeholder theory, these have carried on the analysis to external environment for socio-cultural environment, economic environment, political environment and so on, And thorough the analysis to the enterprise internal environment for travel management system, human resources, financial condition and so on for X Travel agency, has verified the superiority and the inferiority for enterprise in aspect of the resources ability and so on. The paper analyzed the difficulty to launch a new product in the face of cutthroat competition from rival producers. The insufficient supply of special tourism market should be solved by focus strategy.Trough internal and external information collection, we agencies could looking for ways to develop cultural tourism. With the SWOT analysis, this article takes the tourist route and products of Qingcheng Town, Gansu province, for example, which establish and implement marketing strategies and targets for X travel agency.