Reforms And Innovation Development Strategy Of B Institute For International Market

Military research institutes is a special outcome birth in the process of the development of China's science and technology.It was born from the planned economy years,was a vital force of development comprehensive national strength in "the Whole Nation System".With the reform and opening up and the development of market economy,military research institutes inevitably need to market-oriented transformation.This transformation process is complex and difficult,and take a long process.A organization in the process of transformation,Like B Institute,some part like colleges and universities,some part like as a high-tech,high-end manufacturing enterprises.B Institute was established in the 20 th century,is a military background of the Institute with long history,mainly engaged in aerospace high-end equipment development.The main products of the Institute are optical remote sensing satellites,mainly used in resource exploration,meteorological observation,environmental monitoring,disaster protection and other civilian areas.In recent years,with the national defense industry reform,B Institute felt a huge market competition pressure,the government funding down year by year,good day is no longer,the Institute is facing a transition.During the market transformation,the B Institute began to evaluate the feasibility of developing the international market.Through several decades of technology accumulation,B Institute of the technical level in the international market has a certain competitiveness,but at the same time there are too high cost of the product and other issues.This paper analyzes the development status of B Institute itself,studies the development status and problems encountered in the development of international market in the study of B,and investigates the development of international remote sensing satellite market and the competitive environment of international market.The development plan of the satellite manufacturer is based on the capacity of the remote sensing satellite market in the next 10 years.The business model of the international aerospace market is analyzed with the example of outstanding enterprises.Finally,through the SWOT analysis,try to develop the international development for the B research institute strategy.