The Research Of ACE Company For Marketing Strategy In UK Market

With the global economy development rapidly,International trading among different countries and districts will become more,The competition of global trade will become more fierce.As Chinese traditional industries,Textile and garment filed has the labor-intensive character.It not only has the obvious advantages of low price,low cost and more quantity.But also existing weak power to expand international trading,low brand value,and low technical contents.From the macro environments of domestic and foreign,World political pattern in stability,Economy with sustained development,Garment enterprises have increasingly arisen in these new districts.As the increasingly development of domestic economy,There are many problems which lead the cost of garments rising,such as labor cost rising,the material running up,the exchange rate jumping.So there are key problems for all enterprises of textile and garments fields.how to beat the competitors,how to expand international market,how to make better market strategies during the international markets.The article selects UK market of ACE garment Company as the research object,Firstly collecting and reviewing related theories of international trading,and the research process of international market development,Knowing about the details about international trading and textile garments developments from the theoretical field.Secondly analysizing the current state of ACE company and problems of marketing strategy in UK market.Thirdly analysis the environments of UK market in politics,economy,society and technology aspects.Fourthly use market research as agent interview and end customer survey to study garments products with multiple perspectives,with end customer surveys,such as end customers group of casual garments,end customers purchasing action,end customers requirements and the state of competition.with agent interviews,analysis with garment products,garment quality and service.The article collects numerous data and documents from enterprise and garment field,Integrating theory with practice,detail analyzing UK market and getting many problems,and making better market strategy to expanding UK market.Which is actual instructions to expand international market for some related enterprises,meanwhile it will give them some use of reference.