Study On Management Optimization Of BIW Purchasing-part Product Readiness For FCC Company

Since the Reform and Opening up,China's economic developed quickly,people's living standards are rising,and the car has approached into thousands of households gradually.The car market of China has become the world's largest car market since 2000,when the joint venture brand car develops in the development of Chinese market,independent brand car is also developing rapidly.In 2016,independent brand passenger car market share reached 43.2%,independent brand car is playing an increasingly important role.How to gain a firm foothold in the fierce market competition,the major automobile factory has use all kinds of means,pushing new cars,advertising,big price reduction,price war and other strategies.Once the low price as an advantage into the automotive market of the independent brands,with the gradually dropping of the venture brand prices,the price advantage is no longer obvious,independent brand market competition strategy has been transferred to high quality gradually.In the fierce market competition,launching new products which consumer demanded as soon as possible,is a very effective means of competition.As one of the most important links in the development of a new product,"Purchasing-part product readiness" has been paid more attention by the major automobile enterprises."Purchasing-part product readiness" is one of the important links in the development of new products for automobile enterprises.It refers to when the parts are distributed to the parts suppliers,the parts suppliers follow the contract with the main plant,manufacturing,equipment procurement,personnel training and spare parts production.Before the bulk production,the parts suppliers in accordance with the requirements of the OEM,to carry out various parts of the experimental testing and pre-batch test production,in order to achieve the requirements of massproduction.Among them,the BIW purchasing-part of all purchased parts is the special and important part.Automobile production is often subject to stamping,welding,painting,assembly of four major steps to complete the process,while the BIW purchasing-part provide parts for the welding.The quality and quantity arrived on time of the BIW purchasing-part,is an important guarantee to achieve a qualified body,and also an important prerequisite for the smoothly vehicle assembling.Therefore,the "BIW purchasing-part product readiness" is one of the important links which must be focus on in a new vehicle development process.FAW Car Co.,Ltd.is the listed central enterprises of FAW Group Holdings,which product Pentium,red flag,Mazda and other brands of cars.On the BIW purchasing-part product readiness management,after exploring for more than 10 years,FAW Car has created a new set of BIW purchasing-part product readiness management by passing on other domestic car prices and constantly reforming: the body purchased parts to the parts supplier,and the supplier is response for the BIW purchasing-part product readiness,FAW car manage and control the process strictly,fully involved in the design of the tooling,manufacturing,commissioning stage,tracking control equipment procurement,personnel training and batch production before the trial production stage,to ensure the complete of the BIW purchasing-part product readiness.FAW car participate deeply in the management of the BIW purchasing-part product readiness in the whole process,to ensure the BIW purchasing-part product readiness can be completed smoothly.After continuous exploration and reformation in recent years,the BIW purchasing-part product readiness management of the FAW car is gradually improving,and also formed a relatively complete management process.But at this stage of the actual work also exposed a lot of problems,which need to optimize and solve.This paper mainly analyses the reasons which exist in the BIW purchasing-part product readiness from the FAW car product readiness management,supplier product readiness and the whole project control of FAW car,and give some optimized measures from aspects.This paper hopes to analyze the problems existing in the BIW purchasing-part product readiness,which can help the FAW car to improve the managementefficiency and quality,shorten the period of the new production and enhance the market competitiveness.At the same time,it is hoped that the research results will provide a theoretical and practical significance for the other auto companies in the management of the BIW purchasing-part product readiness.