J Media's Performance Management Issues And Countermeasures Research

Performance management is not only a management tool,but also an auxiliary means of both achieving strategic objectives of enterprises and enhancing their core competitiveness.Based on the related theory of performance management,taking the content of the performance management as the studying object and the interview method and questionnaire as the main research methods,the paper specifically analyzes the status quo,the problems and the causes that originally existed in the performance planning,monitoring,evaluation,and the result feedback of J media company.Then it puts forward the personalized optimization strategy for the company's performance management system,that is,reformulating the company's performance planning by applying KPI(key performance indicators)appropriately;applying comprehensively the methods of performance coaching in the process of monitoring;specifying the ways and content of collecting performance information;regulating the assessor and assessee in performance assessment and the purpose of assessment;optimizing the feedback on the result of performance and proposing new performance incentives.The paper finally concludes the safeguards of above strategies of optimization: perfecting the company's human resources planning;training the executives about the skills of performance management on a regular basis;establishing and improving the organization and system of the performance assessment;introducing the information management system and guaranteeing performance incentives organizationally.The paper attempts to fill the past gaps in the company's performance management,fix the weaknesses and address the potential barriers in the development of the company,and hence it has the feasibility and operability.It also furthers the company's core competitiveness in the media industry,and provides a reference on improving the internal management for the domestic media industry existing similar problems.