Research On Production Direct Staffs' Performance Management And Process Of Gestamp Kunshan

In the theory of Michael Potter's three competitive strategies,when the alienation strategy and centralization strategy have no obvious advantages,the cost leadership strategy comes to highlight when an enterprise wants to survive.Nowadays,with the rapid development of technology and the increasingly fierce market competition,reducing costs and improving efficiency become an effective way for sustainable development of an enterprise.Meanwhile,the performance management of human resources plays an indispensable role in the cost leadership strategy.How to improve the efficiency of performance management became the focus of the executives,which help enterprises realize the cost leadership strategy and being invincible in the fierce competitive industry.In the automobile components manufacturing industry,production is the cornerstone of a manufacturing enterprise.Performance management of production employee is the essential part of a manufacturing enterprise,which is also a very elementary part of all performance management theory.Especially for cost leadership strategy enterprises,performance management of production is the key factor for a company whether it can achieve its strategic goals.Firstly,this article is with the starting point of production's performance management of Gestamp Auto components(kunshan)co.,ltd(hereinafter: GAK),combined with current research results of performance management and operation management,through questionnaires and interviews,analyzing and summarizing the current situation of employee performance management process of the production line and existing problems.Secondly,in the background of the employee's thought becoming more and more active and self-consciousness being strengthened,the paper concentrates on the causes of the performance management process problems,how to build a more scientific and reasonable management process,moreover,the paper gives the implementation solutions,as well as continuous improvement programs.By analyzing the correction between strategic targets,enterprise vision and overall performance management and production's performance indicator,and between department's performance indicator and individual performance indicator,the article prove the performance management linkage between individual,team and organization.The author take methods such as Alternation Ranking Method,Forced Distribution Method,MBO,KPI and BSC to construct the GAK's specific performance appraisal system.The process of conducting the system including establishing and training,setting the plans and monitoring the implementation of the process,evaluating the results and proper feedbacks.Ultimately,we can ensure that performance management can form PDCA closed-loop through linking the performance management with salary incentive,training system and organization and personal development.Through achieving the individual and regional performance goals,the enterprise can eventually achieving the entity's performance targets and winning the competitive advantages.Finally,through researching of production line staffs' performance management process,the author put the efforts to find the methods to strengthen GAK's advantages,meanwhile,expecting all employees can see their contribution to the company and realize the value of their lives.Company gains its competitive advantages by employees,and employees get the spiritual and material rewards in return,eventually they realize the win-win situation of both sides.What's more,Gestamp group would promote the research results to its brother companies when it see the effect of GAK's implementation of the system.Also,it is hoped that the results of this study can give some reference to the performance management of the same type of manufacturing enterprises.