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Research On Service Transformation Of DT

Posted on:2018-12-08Degree:MasterType:Thesis
Country:ChinaCandidate:G LiuFull Text:PDF
GTID:2359330515964854Subject:Business Administration
Abstract/Summary:PDF Full Text Request
A new revolution in progress of the world economy is coming,under the influence of the rapid development in the information process,enterprises are facing more and more competition.China's manufacturing industry is facing technology upgrading,product transition,and other aspects of the grim situation.Service andmanufacturing industries are gradually fused into a new form of the current economic and ecological economy.Traditional manufacturing alone provide tangible products and after-sales service,has gradually unable to meet the individual needs of clients growing.In purpose of service demand of individuation better,the enterprise needs as much as possible to take better service individually,under the pattern of globalization competition.Regarding to the local telecom equipment manufacturers,the service system based on the owned products which supports the owned products market expansion,is the cost center of manufacturers.According to statistics from research institutions,the telecom operators become more cautious on the overall trend of investment in equipment will be in recent years.On the one hand,the overall scale of investment operators will be decrease;on the other hand,the profit margins of network equipment is gradually being squeezed.With the transformation of telecom operators to maintenance operations,provide professional management services to be a vendor of new opportunities and profit growth in transition for telecom operators.Based on the DTas the research object,use the questionnaire survey and key interview research method,do the systematic study of the company,propose the future corrective actions.The results of this paper also provide reference for the service transformation of other communication equipment manufacturers.This paper researches background,purpose and significance.It analyzes the development of the internal and external environment of the company.We can clear the need for improvement through the value chain analysis.This paper analyzes theDT systematically with the operation status,uses the relevant theory and analysis tools and customer satisfaction survey,finds out the existing problems in the service,and puts forward the Countermeasures in the process of service transformation.This paper puts forward the human resources,products,supply chain and other related security system.The research results of this paper can also provide reference for the service transformation of other communication equipment manufacturers.
Keywords/Search Tags:service, service transformation, value, Service-oriented manufacturing, service marketing
PDF Full Text Request
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