Experience Perspective Scenic Attraction Improve Research In Rural Areas

Tourism ushered in the era of experience economy own DIY fashion,rural tourism as a typical model of experience tourism,to participate in the depth of experiential scenic tourist attraction for evaluation and perception of country the size of the key indicators,or even the existence of a tourism development determines the destination.In this paper,namely to guoliang village as an example to research from the perspective of experience rural scenic tourist attraction index model building and its tourism attraction the path of ascension.Full-text consists of six chapters: the first chapter is the research background,purpose,significance,content,methods and research framework,etc.;The second chapter is the literature review and theoretical support,The third chapter is the country scenic tourist attraction evaluation index model to build;The fourth chapter is the survey data by using SPSS analysis,descriptive statistical analysis of data,the reliability and validity analysis,factor analysis and stepwise regression analysis,to verify this hypothesis put forward by the above;The fifth chapter to guoliang village as an example to explore the country scenic spot tourism attraction of the ascension path;The sixth chapter is this article research the shortcomings,to provide reference for future research.This study in rural experience perspective to study the scenic area tourist attraction of ascension,as the research object,the article selects the xinxiang guoliang village is because of its representative and typicality of scenic spots in rural areas.This paper combed the tourist experience and general research situation of tourist attraction,and application of embedded culture theory,labor value theory,the concept of ecological countryside as a guide,the integrated use of the method of literature method,questionnaire method,statistical analysis and other research methods,on rural tourism,rural area and rural area definition theory combing tourist attraction;Through literature,expert consultation and empirical observation suggests rural scenic tourist attraction evaluation of the main factors that influence the four dimensions: core resources,rural village scenic area scenic area environment,rural infrastructure,rural area brand image,and based on these four dimensions will be further subdivided into 17 specific indicators,and then according to these indicators satisfaction survey questionnaire design guoliang village scenic area;Throughfield into the scenic spot,the third step,questionnaire investigation,statistics and questionnaire data,the data reliability and validity analysis and factor analysis,find out the attractive factor evaluation system of the public,through the evaluation system of hypothesis and empirical validity and reliability were compared with the regression analysis,to comb the above evaluation index structure system,building rural scenic tourist attraction factor evaluation index model;All key elements of evaluation model according to the rural area tourist attraction index analysis and evaluation guoliang scenic resources,and according to the embedded culture theory,labor value theory,the concept of ecological countryside,endogenous growth theory,put forward our country rural scenic tourist attraction: the path of ascension is based on the rural area in itself resource characteristics,endogenous growth factors and the foundation,dig deep cultural connotation,enhance the ecological idea and labor value experience perception;Second is to improve the human experience the infrastructure construction,improve the quality of experience;Three is to strengthen the construction of scenic spot experiential environment,creating the atmosphere of experience;Four is vigorously developing destination experiential marketing activities,enhance brand appeal.